The intent of the use of the website is learn about us. We do not require registration and you cannot make appointments on-line. You can print off certain forms and bring them with you to appointments. We may collect information that by itself cannot be used to identify or contact you, such as demographic information (like age, profession or gender) and health information (like current weight) (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. Non-Personally Identifiable Information is used to help us understand who uses our Website and to improve and market our Website in general.
Information from Other Sources
We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website, to determine your preferences so that we can tailor our Website, and/or to study nutritional, weight-loss, behavioral and fitness questions in general.
COLLECTION OF INFORMATION ON OUR WEBSITE
Cookies and Action Tags
We also collect Non-Personally Identifiable Information passively using “cookies” and “action tags.” “Cookies” are small text files that are placed on your computer or mobile device in order to identify
(i) your Web browser,
(ii) the activities of your computer on our Website and
(iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to: personalize your experience on our Website (e.g., to dynamically generate content on webpages specifically designed for you); assist you in using our Website and its features (e.g., to save you time by not having to reenter your name upon each visit to our Website); and allow us to statistically monitor how you are using our Website for purposes of improving our online offerings.
Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar.
“Action tags,” or “Web Beacons,” also known as GIF tags, are a web technology used to help track anonymous website usage information, such as how many times a specific page has been viewed. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Web beacons or similar technologies help us better manage content on our Services by informing us what content is effective, count users of the Services, monitor how users navigate the Services, count how many e-mails that we send were actually opened or to count how many particular articles or links were actually viewed. We do not tie the information gathered by web beacons to our customers’ personal information. Action tags are invisible to you, and any portion of our Website, including advertisements, or e-mail sent on our behalf, may contain action tags. Unlike cookies, action tags are not placed on your computer.
For example, third-party ad servers may track anonymous website usage through action tags on our Website and other websites. They do this by setting a cookie (or reading a cookie previously placed by them) on users’ computers to track the activities of users who view a web page that contains action tags. Such third-party ad servers may use information about your visits to this Website and other websites in order to provide advertisements about goods and services that may be of interest to you.
Social Media (Features) and Widgets
Facebook Connect or other OpenID provider
You can log in to our Website using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity.
Public Forums and the Public Profile Feature
We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. This information may be used to analyze trends, to administer the Website, to monitor our Website’s use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website.
We may also use the information gathered on our Website to perform statistical analysis of user behavior, to analyze and evaluate issues relating to nutrition, weight-loss, behavior and fitness, or to evaluate and improve our Services. We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in your personal weight-loss efforts.
CONTACT US REGARDING YOUR PRIVACY
Last modified as of December 31, 2014